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Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI). It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.

That’s likely why a similar percentage (64%) say that learning how to build a content strategy is one of their greatest educational needs. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Miinfotech has successfully used content marketing to grow our own traffic and boost conversions, and we want to share with you what we’ve learned along the way.

Below are 11 simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.

Here are the steps for easy reference:

  1. Set Your Mission and Your Goals
  2. Establish Your KPIs
  3. Know Your Audience
  4. Assess Your Current Position
  5. Figure Out the Best Content Channels
  6. Decide on Content Types
  7. Identify and Allocate Resources
  8. Create a Content Calendar
  9. Create Content
  10. Distribute and Market
  11. Measure Results

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